Botanical Repair Purple Toning Shampoo – Violet Toning Shampoo

This purple shampoo for blonde hair effectively strengthens, cleanses, and brightens light shades while neutralizing unwanted brassy tones. Thanks to its high concentration of purple pigments, it reduces yellow and brassy tones up to 5 times more effectively after just one use. Plant-based bond-building technology instantly regenerates fine, lightened hair, restoring its strength and healthy appearance. The shampoo gently cleanses and imparts a fresh, brighter shade to blonde, silver, and gray hair.

Suitable for:
• all types of blonde, lightened, and silver hair
• fine, medium, and coarse hair
• all textures 1A–4C
• natural and chemically treated hair

Fragrance:
Aveda’s Pure-Fume™ blend with organic ylang-ylang, rose, marjoram, and other botanical essences.

The 96% natural, silicone-free formula strengthens hair from within and gradually improves its condition with every wash. Violet pigments instantly refresh the color and help maintain a cool blonde tone.

Benefits:
• neutralizes yellow and brassy tones after just one use
• restores and strengthens fragile blonde hair
• vegan product certified by Leaping Bunny
• 96% naturally derived ingredients

Directions:
Massage into wet hair, leave on for 1–3 minutes, then rinse thoroughly. Use with every wash until you achieve the desired shade, then as needed to maintain the effect.