Oxidants & Developers – Activators for Hair Color

Oxidants: The Brains of the Coloring and Bleaching Process

Quality dye is only half the battle. The other half is the correct oxidant. This category features developers of various concentrations to achieve precise results.

• 3% (10 vol.): Ideal for darkening hair, tone-on-tone coloring, or refreshing color without significant lift.

• 6% (20 vol.): The most used concentration for 100% grey coverage and 1-2 levels of lift.

• 9% (30 vol.): Designed for more noticeable lightening (2-3 levels) and working with high-lift blondes.

• 12% (40 vol.): The strongest activator for maximum lift (up to 4-5 levels), primarily intended for professional techniques.

• Creamy Texture: Our developer emulsions have a rich creamy consistency that makes mixing with dye easy and ensures the mixture stays in place during application.